Community Engagement Kits

School-based learning programs and campaigns as well as community involvement are key elements of an integrated approach to reducing road-related injuries and fatalities. Learning extends beyond the classroom and can involve a variety of stakeholders including families, police officers, public health nurses, government officials and non-profit organizations in your community.

These kits provide you with the ideas, tools and resources to support a classroom, school or community-wide event that teaches and encourages safe road use.  Various topics are covered, so feel free to use and adapt these guides to fit your needs. We’ve made it easy to pick and choose elements that will support your local event.

Bicycle Rodeo

A bicycle rodeo is a unique, hands-on, educational event in which participants learn about cycling techniques, obeying traffic signals, and the laws of road use. It is a great way for kids to learn how to ride safely and improve cycling skills. It also helps caregivers to feel confident with their child’s bicycle use.

The event is interactive and meets the expectations of both H&PE and other curricula. By educating the child and the caregiver, safe bicycle use around your community could become a sustainable source of transportation, exercise, and family fun. It also provides an excellent opportunity to engage community partners in an event that promotes the health and safety of all members of the school community.

A bicycle rodeo is comprised of several stages and stations of activities; it can be as elaborate as a large festival or as simple as a few activities with pylons in the school parking lot. The key to is to be flexible, knowing that all bike rodeo events can be modified to fit your setting (municipality, school community) and the age and ability of your students.

Road Safety Week - Primary Schools

To promote road safety awareness, schools may host a week-long event organized by community partners, parent teacher councils, school staff and/or students.

The best time to organize a road safety week is at the beginning of the school year, or at the start of spring season when it is relatively warm and students are more frequently outdoors and near roads.


  • Raise awareness of road safety issues, including distractions, environmental hazards and risk-taking behaviour.
  • Promote behaviours that reinforce the Healthy Schools approach.
  • Inform students about their responsibility in keeping themselves safe and healthy.
  • Encourage students to have a responsible attitude to their own safety and to the safety of their peers

Road Safety Week - Secondary Schools

Hosting a Road Safety Week or Road Safety Day is a fun and educational way to promote road safety awareness and engage students as well as the greater school community.

The tools and supports in this package can be used by student councils, parent organizations, community educators, public health or recreation staff or youth group facilitators. This resource also links to lesson plans on driver distractions, impaired driving, and ATV safety.


Similar to the lessons on road safety, the goal of an awareness day or week is to develop:

  • Knowledge and understanding of road safety relating to driver distractions, impaired driving, and ATVs;
  • Behavioural skills necessary to survive on our roads and reinforcing the Healthy School approach;
  • An understanding of their own responsibilities for keeping themselves safe and healthy;
  • Knowledge of the causes and consequences of road collisions involving driver distraction, drinking, and speeding;
  • A responsible attitude to their own safety and to the safety of others.

Organizational and Planning Tools

Links to the various tools to support the planning of a number of the events within the Community Engagement Kits. Some of the tools are examples to get you started, others are checklists and tips.